Casset
FounderBRANDPRODUCTLAUNCHFounded and shipped a live music platform, solo and end to end
Jan 2026 – Present
Connor Lee
Founding Designer · Product Strategy · Design · Engineering
I help founders turn ideas into shipped products.
BRAND
Brand identities, visual systems & packaging.
PRODUCT
Digital products, platforms & interactive experiences.
LAUNCH
Brands & products I’ve ideated and designed from scratch.
Case Studies
Temple & Spark
BRANDPRODUCTLAUNCHBrand and a live 3D desk configurator, built from scratch
Mar – Jun 2026
ETRNL
BRANDPRODUCTHelped reposition the company's GTM toward collectible creator cards
Sep 2025 – Apr 2026
Shaga
BRANDPRODUCTFirst product designer - web & mobile UX, and the Glob engagement system I conceived
Feb 2024 – Oct 2024
MarginFi
PRODUCTSole designer of mrgnlend - the core lending experience that scaled to hundreds of millions in TVL
Aug 2022 – May 2023
Kivo
FounderBRANDLAUNCHDesign co-founder: brand, product, and a ~5,000-signup campaign
2023
Hosty Club
FounderBRANDLAUNCHHospitality platform & guest experience kit
2017 – 2020
mtndao
BRANDFull brand identity, logo and event merchandise
2023
MetaDAO
BRANDDeveloped the brand system for a governance protocol that later raised $9.9M
2023
Gamma
PRODUCTProduct design for an automated portfolio platform
2025
Habit Halo
FounderBRANDLAUNCHBrand & product design for a wellness wearable & app
Jan 2025 – Feb 2025
Lancer
PRODUCTProduct design for a freelance marketplace
2023
SharkyFi
PRODUCTSole designer of one of Solana's leading NFT-lending products, concept through launch
Feb – Apr 2022