01
Founder - solo design & engineering
Casset
FounderJan – Jul 2026
Founded and shipped a live artist-app platform, solo and end to end
- Live
- responsive product
- 4
- core primitives
Connor Lee · Founding Product Designer
I design, brand, and
ship digital products.
I work with founders to decide what the product should be, make it culturally distinct, and ship the real thing. The work below spans music identity, premium commerce, gaming, and financial systems - usually as the first, only, or founding designer.
Browse work
23 projects
Selected case studies
02
Sole Product Designer
MarginFi
Aug 2022 – May 2023
Sole designer of mrgnlend - the core lending experience that scaled to hundreds of millions in TVL
- Sole
- product designer
- $800M+
- later peak TVL
03
Lead Product Designer & Engineer
Temple & Spark
Mar – Jun 2026
Turned a bespoke furniture maker into a complete studio-commerce brand
- Deployed
- storefront + API
- 2
- 3D builders
04
Founding Product Designer
ETRNL
Sep 2025 – Apr 2026
Reframed music-access hardware as a collectible identity platform
- 1 of 2
- core team
- 38
- brand-book pages
05
Product & Brand Designer - Fibonacci / Gamma
Gamma
2023–2025
Designed Fibonacci's realtime data product, then extended Gamma's automated DeFi platform
- 0→1
- Fibonacci product
- Realtime
- investor dashboard
06
Founding Product Designer
Shaga
Feb 2024 – Oct 2024
Founding product designer across UX/UI, brand, creative direction, and the $GLOB engagement concept
- Founding
- product designer
- Originated
- $GLOB concept
07
Solo Brand Designer, Motion Director & Composer
MetaDAO
2023
Built MetaDAO's identity from scratch - one mark designed to become a movement
- Solo
- end-to-end authorship
- 1
- movement mark
08
Design Co-founder - Product, Brand + Launch
Kivo
Founder2023
Design co-founder: social payments, account UX, and a ~5,000-signup launch
- ~5,000
- prelaunch signups
- Founder
- design ownership
Broader archive
Additional product, identity, physical, and launch work.
- 01Divergence ProtocolMade a self-custodied options protocol legible without hiding the financial model2021
- 02IGNITE FireworksTurned a Bluetooth firing prototype into a coherent physical, digital, and launch system2019
- 03Hosty ClubFounderHospitality platform & guest experience kit2017 – 2020
- 04mtndaoFull brand identity, logo and event merchandise2023
- 05Habit HaloFounderBrand & product design for a wellness wearable & appJan 2025 – Feb 2025
- 06VIPP NightlifeFounderFounder-built nightlife product organized around friend groups, venues, and getting home2014–2015
- 07LancerA quest-based freelance marketplace built around skill, proof, and progressionJul 2023
- 08SharkyFiSole designer of one of Solana's leading NFT-lending products, concept through launchFeb – Apr 2022
Design trials & explorations
Focused product, identity, packaging, and campaign concepts—shown as explorations, with the thinking and execution intact.
- 01wishwishA character-driven collectibles app built around daily return2025
- 02motoBrand & landing design for an onchain credit club2026
- 03NahmiasPackaging & creative concepts for the fashion house2024
- 04Marty SupremeA golden-ticket campaign & scratch-to-win drop2025
- 05TesserBrand and UX/UI concept for compliant stablecoin rails built for financial institutionsJul 2025
- 06DriftA Driver identity system that made points legible inside the trading loopDec 2023 – Jan 2024
- 07WellingtonsA premium e-commerce food brand built for discovery, gifting, and repeat purchase2026
