Casset
FounderBRANDPRODUCTLAUNCHFounded and shipped a live music platform, solo and end to end
Mar 2026 – Present
Connor Lee
Founding designer - product, brand & front-end, built 0 to 1.
BRAND
Brand identities, visual systems & packaging.
PRODUCT
Digital products, platforms & interactive experiences.
LAUNCH
Brands & products I’ve ideated and designed from scratch.
Case Studies
Temple & Spark
BRANDPRODUCTLAUNCHBrand and a live 3D desk configurator, built from scratch
Mar – Jun 2026
ETRNL
BRANDPRODUCTRepositioned the company's GTM around signed creator collectibles
Sep 2025 – Apr 2026
Shaga
BRANDPRODUCTFounding designer across brand, product, and the Glob social system
Feb 2024 – Oct 2024
MarginFi
PRODUCTDesigned the core experience for a Solana lending protocol that later scaled to hundreds of millions in TVL
Aug 2022 – May 2023
Kivo
FounderBRANDLAUNCHDesign co-founder: brand, product, and a ~5,000-signup campaign
2023
Hosty Club
FounderBRANDLAUNCHHospitality platform & guest experience kit
2018 – 2020
mtndao
BRANDFull brand identity, logo and event merchandise
2023
MetaDAO
BRANDDeveloped the brand system for a governance protocol that later raised $9.9M
2023
Gamma
PRODUCTProduct design for an automated portfolio platform
2025
Habit Halo
FounderBRANDLAUNCHBrand & product design for a wellness wearable & app
2025 – Present
Lancer
PRODUCTProduct design for a freelance marketplace
2023
SharkyFi
PRODUCTDesigned a leading NFT lending platform on Solana (~$7M+ loan volume)
Feb – Apr 2022