About
Connor Lee
Product Designer - 0→1 Systems
I take products from nothing to shipped - brand identity, product design, and front-end engineering as one continuous practice. Since 2018 that has meant founding a live music platform, designing a lending protocol that grew past $300M, and building the brand and 3D commerce experience for the desks in some of music's most storied studios. Based in Los Angeles.
Experience
Founder & Product Designer - Casset ↗
Mar 2026 – Present- Founded and shipped a live music platform - artists build profile worlds, share song previews, and gate tracks behind Apple Pay; fans export clips for TikTok.
- Sole designer and engineer: brand, product, and front-end architecture in Next.js and Tailwind.
- Built authentication, purchase gating, creator payouts, and connected-account onboarding on Stripe Connect.
- Began as a crypto-asset platform (coins via Flaunch on Base), then deliberately pivoted to a simpler, broader product.
Brand, Product & Engineering - Temple & Spark ↗
Mar – Jun 2026 (Contract)- Built the full digital presence for a maker of heirloom analog studio desks - clients include System of a Down, Jack Antonoff, H.E.R., Tycho, and The War on Drugs.
- Designed the identity and packaging system: an ampersand-and-asterisk monogram across kraft shipping boxes, assembly kits, and a hardbound brand book.
- Designed and engineered a chapter-based 3D desk configurator - a real-time Three.js scene with cinematic lighting and live validated pricing.
- Integrated a Medusa headless-commerce backend for carts, checkout, and made-to-order SKUs.
Founding Designer (Contract) - ETRNL
Sep 2025 – Apr 2026 (Contract)- Led brand redesign and product inception for NFC-enabled artist collectible cards.
- Designed the physical card system, activation flows, and the collectible series visual language.
- Authored the brand book - type system, renaissance campaign direction, and the Stacks mascot.
Founding Product Designer - Shaga
Feb 2024 – Oct 2024 (Full-time)- First designer on the team - owned product UX/UI across web and mobile for a cloud-gaming platform.
- Built the brand world, packaging, and campaign system, plus the Glob social-token platform and quest/levels experiences.
- Partnered directly with founders and engineers to define product direction and launch core platform experiences.
Founding Product Designer - MarginFi
Aug 2022 – May 2023- Sole designer on decentralized lending platform on Solana.
- Designed mrgnlend from $0 → $300M+ in assets, becoming one of the highest TVL protocols on Solana.
- Built full lending UX flows and collaborated closely with engineers on implementation.
Founding Product Designer - SharkyFi
Feb – Apr 2022- Sole designer for one of the fastest-growing NFT-collateralized lending platforms on Solana - concept through launch.
- Designed the lending, borrowing, and liquidation flows; grew past $7M TVL and ~27k active loans.
- Built across hackerhouses in Prague, Los Angeles, Seattle, and New York.
Founder - Anchor Pillar Creative
Jan 2018 – Present- Independent studio delivering product design, brand systems, and frontend development.
- Designed IGNITE Fireworks Bluetooth system - brand, hardware UI, packaging, mobile app.
- Redesigned Swoonery iOS e-commerce experience.
Early Experience
Founder's Apprentice - Betterment
Founders FellowshipFounder's Apprentice - Noodle Education
Founders FellowshipSelected Clients
mtndao, Kivo, MetaDAO, Habit Halo, Lancer, Gamma
Tools
FigmaTypeScriptNext.jsTailwindThree.jsMedusaStripe ConnectNeon PostgresPrismaVercelAfter EffectsClaude Code
Education
30 Weeks by Google Design - 1 of 25 selected
University of Michigan, Ann Arbor - Art & Design