About

Connor Lee

Founding Product Designer & Engineer

I help founders define, design, and ship products across music, gaming, finance, and commerce—often as the first or only designer.

Experience

Casset ↗Founder — product, design & engineering

Jan 2026 – Present
  • Founded and shipped a music platform as sole designer and primary engineer, owning product, brand, and implementation.
  • Built artist worlds, shared playback, paid releases, and creator tools.

Founder-led / ongoing · active development paused

Temple & Spark ↗Lead Product Designer & Engineer (Contract)

Mar – Jun 2026
  • Designed and built desk and rack configurators with live Medusa pricing for a bespoke furniture studio.
  • Delivered the identity, packaging, storefront, and owner handoff; verified checkout against canonical Medusa orders.

Deployed · owner handoff completed

ETRNLFounding Product Designer (Full-time)

Sep 2025 – Apr 2026
  • One of two core team members. Originated the Artist Key and signed-card mechanic, turning utility hardware into collectible identity and access.
  • Designed the physical cards, NFC activation, creator commerce, brand, and campaigns as one fan experience.

Built · market validation incomplete

ShagaFounding Product Designer (Full-time)

Feb 2024 – Oct 2024
  • Owned web and mobile UX/UI for a cloud-gaming platform as its first designer.
  • Originated $GLOB, a participation and progression concept that evolved into quests and points; partnered with founders and engineers on implementation.

Shipped · program evolved after handoff

MarginFiSole Product Designer (Full-time)

Aug 2022 – May 2023
  • Designed mrgnlend's borrowing, lending, and portfolio experience from prelaunch through early use, with clear health-factor and liquidation risk.
  • Led user research and partnered with engineering as sole designer. Left before the points program and major growth phase.

Shipped · role ended May 2023

SharkyFiSole Product Designer

Feb – Apr 2022
  • Sole designer from concept to launch for an NFT lending product on Solana, including lending, borrowing, and liquidation flows.

Shipped product design

AP3 Creative StudioFounder

Jan 2018 – Present
  • Independent product design, brand, and front-end practice for startups.

Early Experience

Betterment · Product Design & Front-End Intern

Apprenticed under founder Jon Stein · Enstitute

Noodle Education · Founder's Apprentice

Founders Fellowship

Selected Clients

mtndao, MetaDAO, Lancer, Gamma

Capabilities

0→1 Product StrategyInteraction DesignDesign SystemsBrand IdentityPhysical–Digital ProductsFront-end Engineering

Tools

FigmaTypeScriptNext.jsThree.jsMedusaStripe ConnectAfter EffectsClaude Code

Education

30 Weeks by Google Design - 1 of 25 selected

University of Michigan, Ann Arbor — Art & Design, attended 1 year

Earlier work

VIPP Nightlife, the MHacks-winning Goober, and other projects from 2012–2019.

Explore pre-2020 work →

Contact

AP3 Design Practice
Los Angeles, CA

Receipt 0030
2012–2026

Portfolio receipt

Work documented on this site

Projects documented
30
Selected clients
4
Teams & companies
9

Total practice

Years designing and shipping

14

Includes current work, the 2012–2019 archive, and design trials.

Product · Brand · Launch · Build