About
Connor Lee
Product Designer — 0→1 Systems
I design brands, platforms, and products — usually from scratch. My work spans music, gaming, finance, and wellness. Based in Los Angeles.
Experience
Founder & Product Designer — Casset ↗
Jan – Mar 2026 (Side Project)- Designed and shipped a music profile platform where artists share song previews and fans export clips for TikTok.
- Led product, brand, and frontend architecture end-to-end using Next.js and Tailwind.
- Originally launched as a crypto-asset platform (coins via Flaunch), then pivoted to a simpler Apple Pay–gated experience.
- Built authentication, purchase gating, creator payouts, and connected account onboarding via Stripe Connect.
Product Design Contractor — ETRNL
Sep 2025 – Present- Led product redesign around NFC-enabled physical cards.
- Designed transparent card product line and digital interaction flows.
- Built brand system and campaign visuals across web and product surfaces.
Founding Product Designer — MarginFi
Aug 2022 – May 2023- Sole designer on decentralized lending platform on Solana.
- Designed mrgnlend from $0 → $300M+ in assets, becoming one of the highest TVL protocols on Solana.
- Built full lending UX flows and collaborated closely with engineers on implementation.
Founder — Anchor Pillar Creative
Jan 2018 – Present- Independent studio delivering product design, brand systems, and frontend development.
- Designed IGNITE Fireworks Bluetooth system — brand, hardware UI, packaging, mobile app.
- Redesigned Swoonery iOS e-commerce experience.
- Designed SharkyFi NFT lending platform (7MM TVL, 27k active loans).
Early Experience
Founder's Apprentice — Betterment
Founders FellowshipFounder's Apprentice — Noodle Education
Founders FellowshipSelected Clients
Shaga, mtndao, Kivo, MetaDAO, Habit Halo, Lancer, Gamma
Tools
FigmaNext.jsTailwindStripe ConnectNeon PostgresPrismaVercelAfter EffectsWarp
Education
30 Weeks by Google Design — 1 of 25 selected
University of Michigan, Ann Arbor — Art & Design