Habit Halo
Brand & product design for a wellness wearable & app
- Timeline
- Jan 2025 – Feb 2025
- Role
- Founder - Brand + Product Design
- Scope
- Brand Identity, Product Design, Physical Product
- Disciplines
- BRAND, LAUNCH
Process & contextStrategy, decisions, outcomes, chronology, and sources
Habit Halo is a wellness brand built around sobriety and habit change - pairing a physical wearable pendant with a mobile product for streak support, daily accountability, meditative tools, levels, badges, and anonymous group rooms where people check in and run recovery sessions together. Sobriety tools haven’t evolved since the 1930s; Halo is the design-led, emotionally intelligent alternative. I designed the brand identity, the product experience, and the physical product world: from the wearable and its monthly milestone stones to a visual language that feels warm and intentional, supportive without being clinical.
Live Demo
This is the actual product running live.
Website
Open01
A journey people can see
The latest product direction gives the experience a clear center: a Sober Journey that makes time, friendship, and personal progress legible without turning recovery into a spreadsheet.
02
Progress became a language
Levels and badges turn time and participation into visible encouragement. They give the product a social layer without making people perform wellness for a leaderboard.
03
Anonymous by design
The social product is built around showing up without having to disclose everything. A timed group session makes room for honesty, shared presence, and a clear turn-taking model.
04
The brand became tangible
The same identity carried into the physical object and its carrying system: soft product materials, a high-contrast mark, and a quiet sense of care that makes the device feel worth keeping close.
05
The check-in
The heart of the product: a glowing orb you tap to check in, cycling through states - crystalizing, breaking habits, energizing - into a streak dashboard. Cinematic and calm, the opposite of a clinical sobriety tracker.
06
Onboarding
A brand-led entry - “Your journey to heal” - and an anonymous hold-to-check-in interaction that keeps it private.
07
Themed rooms
Daily check-ins happen in atmospheric “rooms” - Rainforest, Ocean - where you pick an anonymous character and log how you feel.
08
Anonymous group support
Recovery is social. Halo runs anonymous group rooms - a Welcome Room with a turn-based speaking circle, plus ongoing chat and sessions - so people can check in together without exposing who they are.
09
The full flow
Onboarding through daily use - splash, birthday, the orb check-in, themed rooms, and habit tracking.
10
The device & a new cycle
The brand made tangible: a premium box that opens on “Begin a new cycle,” holding the wearable bracelet and twelve monthly milestone stones - one gemstone per month of progress.
11
Packaging worlds
Three unboxing experiences, each with its own mantra and material palette - from the light Milestones kit to a dark, grounded box and a warm tan edition.
12
Brand system
The identity pulled together - logo, palette, and the product world in one overview.
13
Brand personality
Before the product, a question: who is Halo? A run of personas - the rock star on a bender, the DJ at 2 AM, the starving artist in pain - that resolve into a quieter answer: Halo is a lot like you and me, and it stays.
14
The pitch
From the deck: a support network for sobriety and mental wellness - design-first and emotionally grounded, built to help people begin the journey, honor their streaks, and stay the course.