mtndao

Full brand identity, logo and event merchandise

mtndao is a community gathering that needed its own visual identity and physical presence. I designed the event branding, welcome materials, merchandise, and environmental signage — everything someone touches from the moment they walk in the door. The brand was designed for seasonality and scalability, and it proved successful: the versioning concept (“v8” and counting) is still in use today, scaling across summers and winters as the event continues to grow.