BRANDLAUNCH· 2018 – 2020

Hosty Club

Hospitality platform & guest experience kit

Hosty Club started at 30 Weeks — a design incubator by Google Design, SVA, Parsons, and Pratt (1 of 25 students selected) — and grew into a personalized marketing tool for vacation rental management companies. I led all ideation, product design, web design, and front-end development, building a functioning e-commerce site that received ~$1k in pre-orders before pivoting to B2B sales. The product consisted of a custom-designed “Welcome Set” and “Member Club” digital loyalty program, extending the brand from digital product into physical welcome kits: packaging, printed materials, and branded objects. Featured on Design Milk.

Live Demo

This is the actual product running live.

Website

Open
Website + welcome kit overview
Kit contents
Kit in context
Moodboard, tone of voice, and location-specific packaging
Landing page
Full site
Bottle labels
Production run
Product line
Box insert graphics
Printed traveler tales
Final design — welcome boxes and hand-drawn maps
Welcome kit layout alternate
Layout
Website alternate
Packaging
Packaging detail
Product packaging
Welcome materials
Branded objects
Printed materials
Year2018 – 2020
RoleConcept / Brand + Product
DeliverablesIdentity, Web, Packaging

2025 CONNOR LEE

LOS ANGELES, CA