Sell the feeling before the box
The landing page explains the guest experience and host value before asking for an order.
Founder · BRAND · LAUNCH · 2017 – 2020
Hosty Club
A warmer arrival through welcome kits and hospitality tools
- Role
- Founder - Concept / Brand + Product
- Timeline
- 2017 – 2020
- Status
- Launched · later B2B direction
Problem
Vacation rentals often left the arrival experience improvised. Hosts needed a repeatable way to welcome guests without losing a personal, local touch.
Approach
Connect online customization to destination-specific kits. Maps, Wi-Fi cards, toiletries, and local stories help guests settle in and feel expected.
Outcome
Built the storefront, Welcome Set, and loyalty program. The offer later moved toward B2B sales and was featured on Design Milk.
- Evidence · welcome kits + storefront
- BuiltThe website, box, contents, and printed matter formed one arrival experience.
- Evidence · Design Milk
- FeaturedIndependent coverage of the welcome-kit product, linked below.
Decisions & details
Decisions & details
ScopeIdentity, Web, Packaging
Key decisions
Make place do the personalization
Maps, language, colors, and packaging adapt one system to New York, Barcelona, and Airbnb hosts.
Design the reveal as an interface
Pull tabs, inserts, toiletries, and instructions guide guests through the arrival.
Build two doors into the business
A simple storefront tests the offer; the B2B direction supports repeat orders by hosts and property managers.
Live Demo
Website
Open01
A product, not a souvenir
The website explains and sells the welcome; the physical kit delivers it.
02
A welcome system built around place
Destination-specific packaging carries the online promise into the guest's arrival.
03
One system, different places
Local imagery gives New York and Airbnb-host kits distinct personalities within one recognizable system.
04
The unboxing is the product
The unboxing sequence introduces essentials, maps, and Wi-Fi details in the order a guest needs them.
05
Give the system a voice
Warm language and unexpected details make the kit feel personal and useful.
06
A front door for the service
The website makes the offer clear and gives hosts a direct path to order.
What carried forward
A small box taught me how to design a service
Hosty Club connected brand, commerce, packaging, and content before those pieces were usually treated as one product. The strongest work was not any single label or screen; it was the handoff between them.
Brand as behavior
The identity lived in the sequence of opening, reading, finding, and using - not only in the H mark.
Packaging as interface
A good physical object can orient, reassure, and create momentum with the same clarity as a digital flow.
Make the demo sellable
The website did more than present the idea. It made the service understandable enough to buy.
The linked write-up preserves the original “sell me this box” framing behind the project: make the object earn its place in the experience.