PRODUCTBRANDLAUNCH· 2019

IGNITE Fireworks

A fireworks system, from hardware direction to launch

Role
Lead Product & Brand Designer
Team
Engineering & manufacturing partners
Timeline
2019
Status
Shipped hardware & mobile system
Visit IGNITE ↗

Problem

Controlling fireworks from a phone required clear feedback from pairing hardware and mapping cues through live firing.

Approach

Keep color, connectivity, cue count, and firing status consistent across hardware and app so users can recognize module state at every step.

Shipped system

Delivered hardware direction, mobile workflows, packaging, commerce, and launch. Engineering and manufacturing carried the hardware into production.

Scope · connected product language
Physical + digital
Evidence · hardware + mobile system
Shipped
Decisions & details
ScopeHardware Product Direction, Brand Identity, Mobile UX/UI, Packaging, Launch Website

Key decisions

Make hardware state visible at a glance

Module color, cue occupancy, battery, signal, and connectivity remain visible throughout setup and use.

Separate preparation from the firing moment

Planning supports detail; Free-Shoot focuses on connection, order, timing, and a clear firing control.

Use one identity from device to market

The flower-mortar mark and module colors connect hardware, app feedback, packaging, and launch.

01

Design the live moment around clarity

Six color-coded modules keep cues, connectivity, and firing status recognizable during a live show.

The Free-Shoot controller and paired-module interaction system.

02

The physical and digital product were designed together

My sketches established hardware form and interaction. Engineering and manufacturing translated them into the shipped module.

Controller and connected-module product direction.
Exploded hardware, internal system, and wireless range.

03

A physical system people could understand

Module form, status behavior, and color coordination.
The firing chain from cue to ignitor head.

04

Pair hardware without losing state

Pairing, PINs, battery, signal, cue occupancy, and removal define the module lifecycle. Color links each physical unit to its app state.

Discovery, pairing, color assignment, and connected-module management.

05

Turn a fireworks shelf into usable inventory

Search, QR capture, custom entries, duration, and video references turn fireworks into timed show elements.

Inventory, show building, firing, and pyromusical control.

06

Document the supporting product states

Account creation, sign-in, recovery, and loading states complete the controller experience.

Onboarding and reusable interface patterns.

07

Prototype atmosphere and interaction

Hover and video bring the homepage into the fireworks world while keeping navigation and product information clear.

Launch-site interaction and visual studies.

08

The launch explained the complete system

App-based show control and product capabilities.
Complete product launch narrative.

09

One identity across commerce and launch

The flower-mortar mark connects hardware, packaging, retail, and launch.

Launch artwork and firing-module identity.
Commerce, packaging, and retailer discovery.

Let’s talk about your team.

2026 CONNOR LEE

LOS ANGELES, CA