Sell a studio, not isolated furniture
Desks, sidecars, racks, and accessories form one working studio while retaining the feel of a bespoke commission.

BRAND · PRODUCT · LAUNCH · Mar – Jun 2026
Bespoke studio furniture, from brand to 3D commerce
Problem
Made-to-order studio furniture was difficult to explain online. Customers needed to understand the options while still feeling the craft of a bespoke commission.
Approach
Present a complete studio, then reveal configuration one chapter at a time. Believable materials and directed cameras build confidence; Medusa supplies every SKU and price.
Outcome
Delivered the identity, storefront, desk and rack builders, packaging, and owner handoff. Desktop and mobile tests verified Medusa orders; final go-live checks were documented.
Key decisions
Desks, sidecars, racks, and accessories form one working studio while retaining the feel of a bespoke commission.
Eight directed scenes pace materials, architecture, equipment, and review to make complex choices manageable.
Every option resolves to Medusa product, price, cart, and order data.
Accounts, saved builds, delivery, email events, and owner documentation make the system operable after handoff.
Project chronology
The work moved as one connected build: understand the commission, define the studio world, make configuration believable, then prove the commerce and operating path.
01
Desks, sidecars, racks, and accessories form one studio family, helping customers see how a bespoke commission fits together.
02
A compact maker's mark, earth tones, and editorial typography connect furniture, packaging, and digital experiences.
03
The storefront leads with rooms, materials, and working musicians so customers have context before configuring.
04
Eight chapters pace the commission. Directed cameras and believable lighting support each choice; live Medusa validation keeps prices and SKUs accurate.
05
Build a rack bay by bay in Three.js, with pricing from the same Medusa catalog as the desk builder.