BRANDPRODUCT· Feb 2024 – Oct 2024

Shaga

Founding designer across brand, product, and the Glob social system

As Founding Product Designer, I built Shaga’s brand world from the ground up — from controller packaging and energy drink cans to digital product and campaign. I conceptualized the social-token platform “glob” and oversaw its implementation, designed multiple MVPs from 0–1 on iOS and Android mobile alongside Alan Shen of Riot Games, and produced viral video campaigns, NFT launches, and landing pages across the brand.

YearFeb 2024 – Oct 2024
RoleFounding Product Designer (Full-time)
DeliverablesBrand World, Product Design, Packaging, Motion, NFT Launches
Controller packaging
Energy drink packaging
Can animation

01

Believe in Something Campaign

Billboard campaign - 9 scenes
Cloud-gaming merch
Social campaign

02

Glob - Social Token Platform

I conceptualized the social-token platform “glob” and oversaw its implementation - a chapter-based onboarding experience built around a 3D globe.

Glob - chapter-based onboarding and user profiles
Glob collectibles
Raffle - power-up arcade

03

Quests & Levels

Levels - desktop + mobile
Daily quest - Operation Spin Glob
Odyssey quest
Levels quest

04

Node - Desktop Streaming

Node - full desktop UX flow

05

Mobile Client

Designed multiple MVPs from 0–1 on iOS and Android mobile alongside Alan Shen of Riot Games.

Client UX wireframes and flows
Client UI MVP - squads, social, and chat
Lobby and profile
Reservation flow
Friends, overlay, onboarding, and gaming UI
Onboarding flow and landing page

06

Raffle Campaign

Raffle landing
Raffle promo

2026 CONNOR LEE

LOS ANGELES, CA