BRANDPRODUCT· 2023 – 2024

Shaga

Brand world, packaging & campaigns for a gaming platform

As Founding Product Designer, I built Shaga’s brand world from the ground up — from controller packaging and energy drink cans to digital product and campaign. I conceptualized the social-token platform “glob” and oversaw its implementation, designed multiple MVPs from 0–1 on iOS and Android mobile alongside Alan Shen of Riot Games, and produced viral video campaigns, NFT launches, and landing pages across the brand.

Shaga controller packaging — Controller packaging

Shaga energy drink packaging — Energy drink packaging

Can animation

Believe in Something Campaign

Believe in Something billboard campaign — Billboard campaign — 9 scenes

Shaga merchandise — Cloud-gaming merch

Shaga social campaign — Social campaign

Glob — Social Token Platform

I conceptualized the social-token platform “glob” and oversaw its implementation — a chapter-based onboarding experience built around a 3D globe.

Glob platform chapters — Glob — chapter-based onboarding and user profiles

Glob gaming spheres — Glob collectibles

Raffle power-up arcade — Raffle — power-up arcade

Quests & Levels

Levels quest interface — Levels — desktop + mobile

Daily quest Spin Glob — Daily quest — Operation Spin Glob

Shaga odyssey quest — Odyssey quest

Levels quest

Node — Desktop Streaming

Node desktop UX flow — Node — full desktop UX flow

Mobile Client

Designed multiple MVPs from 0–1 on iOS and Android mobile alongside Alan Shen of Riot Games.

Mobile client UX wireframes — Client UX wireframes and flows

Mobile client UI MVP — Client UI MVP — squads, social, and chat

Client app screens — Lobby and profile

Reservation flow

Mobile UX overview — Friends, overlay, onboarding, and gaming UI

Mobile onboarding — Onboarding flow and landing page

Raffle Campaign

Raffle landing page — Raffle landing

Raffle promo

Year2023 – 2024

RoleFounding Product Designer

DeliverablesBrand World, Product Design, Packaging, Motion, NFT Launches