Kivo
Social payments and a referral launch built around groups
- Role
- Design Co-founder - Product, Brand + Launch
- Team
- Co-founding team
- Timeline
- 2023
- Status
- Shipped app · launch campaign
Problem
Wallet tools made simple payments feel technical. Kivo needed a clear path from wallet setup to finding friends, moving funds, and tracking activity.
Approach
Organize payments around people and groups. Carry that behavior into KYN: friends formed groups, invited one another, and unlocked access together.
Outcome
Shipped wallet setup, balances, payments, requests, scheduled contracts, and history. KYN extended the product's social behavior into a group-referral campaign and collectible launch.
- Evidence · social payments app
- ShippedWallet setup, balances, payments, requests, scheduled contracts, and history.
- Evidence · group referral launch
- DesignedKYN connected invitations, access, and collectible rewards.
Decisions & details
01
Product
As design co-founder, I led Kivo's product, identity, and UX/UI. The shipped app connected wallet setup, peer payments, scheduled contracts, and history around people and groups.
01
Starting with Friend Groups
As design co-founder, I reframed a simple payment tool around friend groups and coordinated onchain activity.
02
Make the group the product
Group naming, capacity, invitations, and modes make the social context clear before a payment.
02
KYN Campaign
KYN made the waitlist a group activity: form a group of ten, invite friends, and qualify for access and a collectible. Referral status and rewards shared the app's social identity.
01
The prelaunch became a group challenge
Complete a group of ten to qualify together for weekly access and a collectible mint.
02
The referral loop lived inside the product
Naming, invitations, and a filling circle make each group's progress visible.
03
A collectible system with range
Six KYN objects combine distinct flavors, rarity levels, receipts, and visual treatments.
04
One object model, six identities
One product-card structure holds six flavors and material treatments, balancing variety with a recognizable collection.
05
Designed to feel ownable
The object language carries into rarity metadata, marketplace presentation, and motion.
06
The collection in the working file
Object and packaging studies show the exploration behind the final collectibles.
07
A social product with a public voice
The kiwi mark, product photography, and street placements carry Kivo's invitation to do crypto with friends.
08
The launch in motion
Campaign films extend the same identity beyond the interface.