Turn a dataset into a decision surface
Investors choose an asset, assemble signals, compare chains, and inspect models within configurable dashboards.
BRAND · PRODUCT · LAUNCH · 2023–2025
Gamma
Fibonacci's data product and Gamma's next product chapter
- Role
- Product & Brand Designer - Fibonacci / Gamma
- Timeline
- 2023–2025
- Status
- Product extension & working prototype
Problem
Fibonacci needed to make institutional crypto data useful to retail investors. Gamma later needed consistent agent, portfolio, and early-access flows within its existing product.
Approach
For Fibonacci, organize data into configurable dashboards and reusable signals. For Gamma, extend the existing component library and connect campaign language to onboarding and portfolio states.
Outcome
Delivered Fibonacci's identity, dashboards, model views, and authentication. Added Gamma's next product flows and Lockbox campaign while preserving its established design foundation.
- Evidence · working Lockbox prototype
- BuiltThe interactive portfolio-management prototype is linked below.
- Scope · existing component library
- ExtendedBuilt on the established component foundation rather than replacing it.
Decisions & details
Decisions & details
ScopeBrand Redesign, Realtime Dashboard UX/UI, Product Implementation, Component Extension, Marketing Copy, Lock-in Campaign
Key decisions
Let identity explain the product
A radial data object and restrained spectrum connect Fibonacci's brand to charts and onboarding.
Extend before replacing
Gamma's next phase extends its existing component library to preserve continuity.
Make automation inspectable
Parameters, activation, performance, and next actions make autonomous agents inspectable.
Keep portfolio state operational
Focused portfolio views retain consistent account and exposure context.
Carry one promise through the funnel
Lockbox, early access, points, and referrals share language from campaign through onboarding.
Project chronology
From Fibonacci's data product to Gamma's automated portfolio system
The chronology separates two bodies of work rather than presenting them as one redesign: Fibonacci began with a dataset and a new retail-facing product model; Gamma began with an established library that I extended into its next phase.
202301 · Fibonacci - foundation Redesign the identity around living data
Reframed Fibonacci as an alternative-data product and created the visual system that connected its network, datasets, and analytical outputs.2023–2402 · Fibonacci - product Design a realtime dashboard for retail investors
Mapped competitive patterns, defined modular dashboards and model detail, then designed creation, comparison, authentication, and account states around the Fibonacci dataset.May 202403 · Fibonacci - transition Squads partially acquires the codebase
Squads Labs publicly announced the partial acquisition of Fibonacci Finance's codebase, marking the end of this product chapter without collapsing it into the later Gamma work.202504 · Foundation Audit the existing product language
Started from Gamma's established components and direction, identifying which next-phase states could be composed and which required new patterns.Phase 0205 · Early access Connect Lockbox to the product
Designed the waiting-room flow around staking, eligibility, boosts, rewards, and a clear path from campaign promise into Gamma.Phase 0306 · Automation Introduce inspectable agents
Added creation, strategy, status, performance, and management patterns needed for autonomous portfolio provisioning.Phase 0407 · Operations Unify position and exposure views
Extended the system into overview, positions, tokens, analytics, and position detail without fragmenting the account model.Phase 0508 · Launch Carry the lock-in story through progression
Connected marketing language to points, referrals, leaderboard feedback, and launch assets so acquisition and product state shared one voice.
01 / 02
Fibonacci
I redesigned Fibonacci's brand and built its realtime dashboard UX/UI around retail investors: asset selection, signals, model detail, and authentication. Squads Labs later announced a partial codebase acquisition in May 2024.
01
A data product, not an API catalog
The dashboard turns realtime liquidity, risk, and market signals into inspectable models and performance history.
02
Research the investor's comparison model
Research shaped an asset-first flow: assemble signals, preview live data, compare chains, and retain relevant history.
03
Redesign the identity around living data
A radial mark, restrained spectrum, and orbital motion connect the API, website, dashboard, and onboarding.
04
Make realtime data configurable
Market, time range, sources, and confidence stay alongside the charts. The mockups proposed Matplotlib for visualizing TVL, volume, price, slippage, and pool composition.
05
Create a dashboard from the signal outward
Choose an asset, then select signals with explanations and previews so advanced measures are understandable before adding them.
06
The complete creation canvas
The vector source preserves token discovery, market context, alerts, and navigation at inspection quality.
07
Carry the product world through authentication
Login, social authentication, passwords, and signup carry the dashboard's orbital identity into account creation.
08
The working product UI
Explore the original dashboard, model, creation, and account states.
09
Fibonacci Brand Guidelines
The brand book documents the radial mark, typography, imagery, motion, and color.