ETRNL

NFC-enabled artist collectibles

ETRNL is a platform exploring a new approach to music and artist engagement through NFC-enabled collectible cards. Each card is a physical artifact that unlocks digital experiences when tapped with a phone. I led the entire brand redesign and product inception — defining the product concept, designing the brand identity and physical card system, developing the visual system for collectible series, and building product storytelling and marketing visuals. All work developed in-house in Los Angeles.