Make the group the primary object
The experience begins with who is going, what they are doing, and how they are coordinating - not with a detached directory of venues.
FounderPRODUCTLAUNCH· 2014–2015
VIPP Nightlife
Founder-built nightlife product organized around friend groups, venues, and getting home
- Timeline
- 2014–2015
- Role
- Founder - product concept & iOS design
- founder-led product
- 1
- connected moments
- 6
Process & contextStrategy, decisions, outcomes, chronology, and sources
Process & contextStrategy, decisions, outcomes, chronology, and sources
Context
Nightlife planning was fragmented across group texts, venue pages, rides, and last-minute coordination. VIPP started from a simple founder question: what if the group - the people already making the night happen - was the product's organizing object?
Product decision
Connect the full night around one social graph. Friend groups, invites, conversations, venue discovery, event details, Uber pickup, tickets, and location sharing became linked states rather than separate utilities.
Founder archive
A complete founder-built product concept spanning mobile UX/UI, social planning, event discovery, transportation, venue entry, and an early acquisition system. The archive preserves the product architecture and the implementation-era interface work as an early example of designing around real-world behavior.
- 1
- founder-led product
- 6
- connected moments
- 2014–15
- early product chapter
Conceived and designed as an independent nightlife product.
Groups, invites, conversation, venues, rides, and entry in one flow.
An early social-product exploration before the current portfolio.
ScopeProduct Concept, iOS UX/UI, Social Planning, Launch Strategy
Sources & prototypes
Key decisions
Connect discovery to action
Venue discovery, event detail, reservations, Uber pickup, and entry remain connected so the product can carry the night forward instead of handing users off between apps.
Design the social system and the launch
Friend groups, referrals, campus representatives, and milestone rewards extend the product idea into an acquisition loop that mirrors the group behavior at its center.