Make the group the primary object
Start with who is going and how they are coordinating, then help the group choose a destination.
FounderPRODUCTLAUNCH· 2014–2015
VIPP Nightlife
Founded a nightlife product built around friend groups
- Role
- Founder & originator - product concept & iOS design
- Timeline
- 2014–2015
- Status
- Founder concept & implementation archive
Problem
Planning a night meant juggling group texts, venue pages, and rides. HBS's “Marquee: The Business of Nightlife” provides industry context on competition, costs, and staying power.
Approach
Make the friend group the organizing idea. Keep invites, conversation, venue choices, Uber pickup, tickets, and location sharing connected as plans change.
Founder archive
Carried my original idea into a complete mobile product concept and early acquisition system. The archive documents the planning, transport, and entry flows.
- Scope · nightlife coordination concept
- OriginatedFounder-led product direction connecting groups, venues, rides, and entry.
- Evidence · implementation repository
- ArchivedThe linked repository preserves the early product work.
Decisions & details
Decisions & details
ScopeProduct Concept, iOS UX/UI, Social Planning, Launch Strategy
Key decisions
Connect discovery to action
Keep venues, reservations, rides, and entry connected as the night moves forward.
Design the social system and the launch
Referrals, campus representatives, and group milestones extend the product's social behavior into acquisition.