BRANDPRODUCT· 2026

moto

Brand and landing concepts for an onchain credit club

Role: Design trial - brand & landing
Timeline: 2026
Status: Exploratory design trial

For this design trial, I created moto's identity and landing concepts for a members-only onchain credit product. A heraldic crest, Renaissance tapestry, and restrained typography establish the club's visual world.

Decisions & details

ScopeBrand Identity, Logo System, Landing Design, Art Direction

The wordmark over a Renaissance tapestry - old-world reference, modern type.

Onchain wealth, real-world credit

The landing concept explains spending against onchain holdings through cards, cashback, and concierge benefits.

moto landing - onchain wealth into real-world credit — “Onchain wealth should translate into real-world credit.” Card mockups, terms, and the unicorn tapestry motif.

The crest

A sword-bearing lion anchors the crest against holographic fields and Renaissance tapestry.

moto heraldic crest on tapestry — The heraldic crest - holographic on Renaissance tapestry.

A members-only club

A brighter membership direction pairs color blocks with an invite-only waitlist.

moto waitlist concept with sample 78 spots left copy — Sample waitlist copy: 78 spots left. A proposed scarcity cue, not a membership count.

An exclusive community

The concept presents a capped community and proposed locations in NYC, LA, Hong Kong, and Dubai.

moto concept with proposed locations in NYC, LA, Hong Kong, and Dubai — A concept for members-only locations across four cities, not a launched network.

Logo system

The logo system - wordmark, crest, and combined lockups across weights.

Type system

Heymland, Kleish, Ivory, and Aeonik Pro define roles from the wordmark to UI.

The dark direction

The dark direction combines a dotted field, crest watermark, and membership message.

moto dark landing - a members only on-chain credit platform — “A members only on-chain credit platform.” The dark landing hero.

moto - onchain credit is coming — “Onchain credit is coming.” The dark, members-club launch treatment.

Let’s talk about your team.

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