moto
Brand & landing design for an onchain credit club
moto is a design trial for a members-only credit product that turns onchain wealth into real-world spending power. I built the identity around a heraldic crest - a sword-bearing lion set against Renaissance tapestry - and paired the old-world references with restrained, modern typography. The work spans the logo system and a set of landing directions: a luxury dark mode, a brighter members’-club treatment, and scarcity-driven launch moments for an invite-only waitlist.
01
Onchain wealth, real-world credit
The core proposition, designed as a landing page: spend against onchain holdings, with cashback and concierge for asset-backed cards. Restrained typography over a near-white canvas, anchored by the crest.
02
The crest
A sword-bearing lion - the mark the whole system hangs on - rendered against a holographic field and the Hunt of the Unicorn tapestries.
03
A members-only club
A brighter, color-blocked direction for the membership story, paired with scarcity-driven launch moments for the invite-only waitlist.
04
An exclusive community
The members-only positioning, spelled out: a capped community with physical locations opening in NYC, LA, Hong Kong, and Dubai.
05
Logo system
06
Type system
The typographic foundations: Heymland for the logo, Kleish for headers and titles, Ivory for body and special, Aeonik Pro for UI - shown against the FAQ and apply flow.
07
The dark direction
The luxury-dark landing - a dotted field, the crest watermark, and the members-only line.