PRODUCTBRAND· 2025

wishwish

A character-driven collectibles app built around daily return

Role: Design trial - brand & product
Timeline: 2025
Status: Exploratory design trial

For this design trial, I created wishwish's brand and product flow around collectible characters called Wishets. Users unbox a character and place its widget before signing up, experiencing the daily ritual before committing.

Decisions & details

ScopeBrand World, Product Design, UX Flows, Onboarding

Introducing Wishets - don’t do life without them.

The return loop

Streaks and collectible rewards make daily return visible.

wishwish daily return and current streak concept — The more you show up, the luckier you get.

The core loop

Unbox a Wishet, place its widget, and return for the next box.

wishwish primary user flow - simplified — Primary user flow - the streamlined activation and retention loop, including the iOS widget setup.

Onboarding, end to end

The concept delays signup until after the first widget placement. The second unbox is the planned signup point.

wishwish detailed onboarding flow with annotations — The detailed new-user flow, annotated - from first unbox through delayed sign-up to widget re-engagement.

Collection & purchase

Quick purchase modals serve single items; collection shelves encourage browsing by variety, rarity, and progression.

Collection discovery & purchase - fast single-item buys alongside a shelf-based browsing experience.

Let’s talk about your team.

Email me ↗Résumé (PDF) ↗