BRAND· 2025
Marty Supreme
A golden-ticket campaign & scratch-to-win drop
- Timeline
- 2025
- Role
- Design trial - campaign & packaging
- Scope
- Campaign Concept, Packaging, Merch Capsule
- Disciplines
- BRAND
Process & contextStrategy, decisions, outcomes, chronology, and sources
Process & contextStrategy, decisions, outcomes, chronology, and sources
A self-initiated promotional concept built around a “find a golden ticket, meet Marty” mechanic. Peel-to-reveal scratch tickets sit on a colorway-driven apparel capsule - hoodies, beanies, and stamps - with thirty winners per colorway and a golden “WINNER” stamp as the prize. A complete campaign idea, from packaging to merch to the reveal.
ScopeCampaign Concept, Packaging, Merch Capsule, Art Direction