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Design archive · 2012–2019

Early work.

Early products and experiments from my Anchor Pillar practice.

Experience

2012–2019

Historical experience snapshot from the 2019 résumé.

2019 résumé (PDF)
  1. 2012–2013

    Product Design & Front-End Intern · Betterment

    Apprenticed under founder Jon Stein through Enstitute.

  2. 2013–2014

    Product Designer · Noodle Education

    Built an internal communication dashboard with the Slack API under founder John Katzman.

  3. 2013

    Product Design Intern · Fan-Footage

    Created music-agency pitches and contributed to the identity.

  4. 2014 · Two months

    Lead Visual & Product Designer · Swoonery

    Led visual and product design for a luxury ecommerce startup.

  5. 2015–2016

    Designer · 30 Weeks by Google Design

    1 of 25 selected from 500+ applicants; 1 of 5 invited to continue for another term.

  6. 2016

    Lead Product Designer · Applico

    Led InMatch Sports and BuzzCap UX/UI through App Store delivery.

  7. 2016

    Freelance Product Designer · Milk Studios

    Contributed to Lululemon ENLITE product concepts, executive pitches, and campaigns.

  8. 2017–2018

    Founder · Hosty Club

    Created welcome sets and a loyalty product for vacation rentals before a B2B pivot.

Projects

01 · 2012–2013

Betterment

Product Design & Front-End Intern

Under founder Jon Stein, I designed dashboards, allocation views, and early multi-account navigation to help investors manage several goals. I also built TrainBoard, a live office display of deposits, withdrawals, and goals.

Approach

Kept goals, balances, and allocation visible within one account hierarchy. TrainBoard translated the same financial data into a split-flap departure board the team could read at a glance.

Betterment multiple-goals navigation concept with account overview and combined allocation
Betterment allocation screen with an open selector for multiple investment goals
Betterment goal management screen showing multiple accounts and an add-goal state

02 · Applico · 2016

InMatch Sports

Lead Product Designer

At Applico, I led UX/UI for a live football app from match discovery to scores, standings, and player statistics, partnering with engineers through App Store delivery.

Approach

Organized navigation around the match so fans could move between live play, teams, lineups, and statistics without losing context.

InMatch Sports complete mobile product architecture and interface system
InMatch Sports match experience presented as a layered mobile interface
InMatch Sports league, standings, and match navigation
InMatch Sports live match mobile direction
InMatch Sports player information and season statistics
InMatch Sports team lineup interface
InMatch Sports redesigned mobile match experience
InMatch Sports live match screen

03 · Applico · 2016

BuzzCap

Lead Product Designer

At Applico, I led product design and visual direction for a photo-captioning app, from onboarding and creation to sharing and launch.

Approach

Prioritized the captioned image: quick creation, clear preview, and an export with enough personality to work across social platforms.

BuzzCap end-to-end mobile UX and interface system
BuzzCap complete mobile product flow
BuzzCap header and navigation design options
BuzzCap detailed caption-view options
BuzzCap shareable caption object and social destinations
BuzzCap caption and scrolling-border interaction options
BuzzCap mobile product mockups
BuzzCap product launch landing page
BuzzCap bright mobile launch composition
BuzzCap caption-anything launch artwork

04 · 2019

Payyup

Product & Brand Design

Designed a mobile video concept across capture, editing, tagging, publishing, account setup, and brand exploration.

Approach

Mapped permissions, authentication, and failure states alongside the creative flow so the concept addressed the full path from capture to publishing.

Payyup complete mobile product and brand system
Payyup content creation and publishing flows
Payyup account, administrative, and content-management flows
Payyup mobile capture, editing, and publishing sequence
Payyup brand-mark exploration

05 · 2016

Magnises

Product & Web Design

Designed membership, event discovery, and concierge concepts for Magnises, making the black card's benefits easier to find and use.

Approach

Connected each benefit to its next action—booking, concierge, or event access—so discovery could lead directly to using the membership.

Magnises responsive membership product overview
Magnises membership benefit and pricing presentation
Magnises black membership card and benefits
Magnises member website and experience discovery
Magnises Now mobile concierge introduction
Magnises conversational concierge planning a date night
Magnises conversational concierge making a reservation
Magnises long-form membership landing page
Magnises mobile membership experience
Magnises web membership experience

06 · 2014–2015

VIPP Nightlife

Founder & Product Designer

I founded VIPP, originated the idea, and led iOS product design. It connected friend groups, plans, events, and Uber pickup around a night out.

Approach

Made the friend group the starting point for planning and discovery. The public repository preserves 60 commits and two releases, including a February 2015 build prepared for App Store review.

Original VIPP product sketch mapping friend groups, invitations, venues, transportation, and entry
VIPP product architecture from friend groups through bookings, transportation, and venue entry
VIPP interface system across friend groups, invitations, events, rides, and tickets
VIPP nightlife product overview across group tracking, venue discovery, and location sharing
VIPP nightlife interface system for groups, venues, and account navigation
VIPP nightlife experience across mobile and watch surfaces
VIPP acquisition campaign spanning referrals, campus representatives, and app signup
VIPP campaign explaining the invite, pickup, and venue-entry flow
VIPP referral rewards campaign and milestone system
VIPP nightlife Uber pickup flow
VIPP nightlife friend-group conversation
Create a VIPP nightlife group flow

07 · 2014 · Two months

Swoonery

Lead Visual & Product Designer

Led visual and product design for a New York luxury ecommerce startup in two months, connecting jewelry discovery, style guidance, gifting, and checkout.

Approach

Used jewelry profiles, hint lists, and gifting guidance to translate personal taste into useful shopping decisions while preserving a premium feel.

Swoonery luxury ecommerce product world across responsive web and mobile
Swoonery responsive jewelry discovery system with navigation, filters, style guidance, product cards, and customer profile
Swoonery guided gifting and luxury ecommerce experience
Swoonery mobile jewelry discovery and gifting experience
Swoonery guided gifting experience presented in an editorial desktop workspace

08 · MHacks IV · 2014

Goober

Product Designer · Hackathon Winner

Designed the product and visual experience for an MHacks IV winner that found popular nearby activities and connected them to an Uber ride.

Approach

The team ranked venues using local Twitter sentiment and displayed them on an iOS map. Selecting an event opened Uber with the destination and car type filled in.

Complete Goober product landing page explaining nearby events and Uber integration
Goober promotional visual for finding popular events nearby
Goober Uber sign-in screen from MHacks IV
Goober nearby events and Uber arrival interface